In collaboration with Inkwell, I was commissioned to create marketing resources for Eleven Experience, a luxury adventure destination brand in the remote region of Rio Palena, Patagonia, Chile. As the Creative Principal for this assignment, my vision was to adopt a photo-journalistic approach to showcase the unique cultural and adventurous aspects of the region, while emphasizing the brand's commitment to sustainable luxury.
The goal of this project was to create a captivating narrative that conveyed the essence of Rio Palena, it’s extraordinary culture, and amazing geography. Our aim was to transport the audience to the awe-inspiring beauty of Patagonia, while also highlighting the brand's ethos of responsible travel and commitment to the environment.
To maximize the reach and impact of this campaign, I leveraged my connections with formerly Roam (now Outside Magazine) to report on various elements of the assignment. This allowed for a wider distribution of the content, reaching a broader audience and generating additional interest in both Eleven Experience and Inkwell.
By combining the allure of luxury with the spirit of adventure, we sought to create a compelling narrative that not only inspired wanderlust but also resonated with the target audience. The marketing resources developed for Eleven Experience in Patagonia aimed to captivate individuals seeking an extraordinary travel experience, offering them a glimpse into a world where light luxury, sustainability, and adventure intertwine.
This project delved into the heart of Patagonia.